Communicating Climate Change: The Path Forward by Susanna Priest

By Susanna Priest

This e-book asks and solutions the query of what verbal exchange study and different social sciences can supply that may aid the worldwide group to handle weather swap through picking out the stipulations that could convince audiences and inspire collective motion on weather.
While scientists frequently count on that instructing humans the clinical evidence will swap their minds approximately weather swap, nearer research indicates this isn't constantly the case. conversation students are pursuing different rules in accordance with what we all know approximately impact and persuasion, yet this technique doesn't supply whole solutions both. a few misconceptions may be corrected via schooling, and a few messages might be extra strong than others. the appearance of the web additionally makes giant shops of data on hand. yet audiences nonetheless approach this data via varied filters, in keeping with their very own values and ideology – together with their figuring out of the way technology works. In among momentous occasions, media assurance of weather has a tendency to recede and contributors flip their realization again to their day-by-day lives. but there's a direction ahead: weather switch is a social justice factor that no person – and no country – can resolve all alone. a distinct type of conversation attempt might help.

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Can communication research—another kind of (social) science—help to identify what improvements will be effective? To be sure, climate is much more than a communication challenge. But we hope that effective communication about the problem can at least help surmount our collective tendency to avoid it—and it might even motivate real change. Part of the solution lies in fundamentally reshaping our personal energy usage and national (even global) energy policies. But Americans in particular are used to doing whatever they like, if they can afford it.

It also raises the questions of how communication scholarship can help, particularly if that scholarship takes account of social as well as individual-level phenomena. Chapter 3 then provides an overview of what we actually already know about public understanding and how it is influenced by communication, primarily at the level of the individual, emphasizing the need to understand that there are many “publics” rather than just one “general” public, and many levels and forms of understanding and engagement.

This phenomenon of covering both sides embodies a tradition that is likely derived from political reporting and is arguably most prominent in nations where there is a clear division between major political interests on the left and on the right. 3 News media structures often reflect political structures. Countries where there are numerous political parties may have more opinionated and diverse news outlets (Italy, for example); countries where there is only one political party have more monolithic news systems (China, for example, although the media situation there has grown substantially more complex in recent decades).

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